One of the biggest mistakes small business owners make is depending of word-of-mouth and referrals to stay and expand their business. Though it is great to get referrals or customers by word-of-mouth, the small business will not scale. Finding customers in that manner can be great because it's free. The business owner believes this is a free method and the best way to get customers. The business owner doesn't take time to analyze this because they don't have the time. They believe it is free, but in reality it is costing them time, which in turn, costs them a lot of money.
By marketing to the right customers, the ones you love, and there are many out there, the business can scale rapidly and make a lot more income. With this case study, that is what is being proved to the small business owner and others. Growing doesn't only take time, it also takes effort to invest into the business. This is the reason why big chains like McDonalds, Amazon, chain restaurants, or any franchise stays in business and gets customers over and over again. They do brand awareness, targeting, and re-targeting.
That is the purpose to this case study. To show a small business owner that there are customers out there that will purchase their services by seeing the Ad and to show small business owners that you don't have to just depend of word of mouth.
This is not a sales pitch or anything like that. You are not obligated to purchase any of our packages, in fact, we are not selling to you. We are simply just doing a case study for others to see. The terms of providing you this free service is for when you get results you can share it on your social media channels and provide us proof that you were able to close the customers sent to you. Our name needs not to be mentioned but we would appreciate if you do.
Best of luck with your application.